Towel dressing gowns are so incredibly popular because of their versatility. Most people use dressing gowns after taking a shower or bath, or for lounging around the house in the morning after getting out of bed. Towel dressing gowns are absorbent enough to help dry the body off, and they're soft and cosy for keeping us warm on cold mornings. They're also comfortable enough to wear directly against the skin, whereas many other materials can feel rough against bare skin.
